website marketing

Effectively Use Social Media With Your Website

Integrating Social Media With Your Website

With over 215 million active Twitter users, and 1.19 billion monthly active Facebook users, social media has become more and more prominent in a business’s marketing plan. This can be a lot more than just gaining followers though. Integrating social media with your website allows you to convert customer engagement into sales, while allowing your customers to freely promote your products and services for you.

So, how can you use social media with your website?

5 Ways Social Media Helps Your Business

Connect and Engage –  Utilizing social media as a way to interact with customers humanizes your brand. It puts a person behind the business name and shares your company culture. Not everything you post has to be completely serious. Apps such as Twitter, Vine, and Instagram have been used to personalize brands in a favorable fashion.

Monitor Brand Reputation – Consumers are very open in sharing good, and bad business experiences. By monitoring your social media, you are monitoring what customers are saying about you.

Social Advertising/Promotions –  Social media is free advertising! Users can post pictures of their new purchases, tag your company in a post, or share something exciting that they are anticipating. Promote your products on social media! Many large firms have sponsored “giveaways” for lucky followers that retweet or repost their promotions.

Drive Website Traffic – When you post a new image, new product, or just want to share something interesting, you can link directly to that page of your website. Using social media such as Twitter is a simple way to get your link out to thousands of engaged followers.

Increased Search Engine Optimization – The trend for social media marketing is to create more unique content, and to do this more often. Recent updates to search engine algorithms look for quality content, and promotes more recent postings higher up in search results. By religiously posting to social media, you are increasing your chances in higher search rankings, and increased traffic to your website.

Using Social Login

Have you ever been given the option to log in to a website using your Facebook account? It is a convenient, one-click login option that a majority of consumers prefer to use. By allowing customers to use social login, you don’t only engage them on a more personal level, but you benefit in several factors. Here is how you can utilize social login;

– Give customers a personalized website experience
– Collect customer data to use with future marketing efforts
– Product and information targeting to related demographics
– Increased sale conversion rates

With multiple benefits for both the customer, and the website owner, social login has become an important business tool when selling online.

Have any questions? Contact your Triumph Representative.

How to make your website an asset?

Does your company have a website? It probably does, and if you are like most companies, you probably use your website much like a brochure – a way to simply display information about your products and services to anyone who might be interested. There’s nothing wrong with this approach, but what if you could transform this simple brochure website into a business tool? What if you could take your website to the next level and get more value from your online property? At Triumph, we believe in making any website an active tool that can be used by employees and customers alike. The more you transform your website into a tool, the more valuable it will be for your company. (You’ll also see more ROI, which is always nice.)

Add E-Commerce to Your Website This is what we call making money while you sleep. If you have anything to sell – whether it be products, services, education, reservations, or anything else of value – it is imperative that you offer those products and services on your website and allow visitors to make that purchase online, day or night. There is nothing better than coming in the next morning and finding orders waiting for you. This is especially true if you have products or services that are hard to find. Setting up an E-Commerce website and allowing visitors to pay over a secure network is easier than you think to create. You can also set up a “Pay Online” link on your site and easily take payments for open invoices or anything else you may need to collect funds for.

Offer Education or Information

This is one of the most profitable things you can do on the Internet because the cost to produce the information is minuscule compared to the revenues the information can bring in year after year.

We have worked with several companies that over the years have developed very hard-to-find information that would cost other companies a lot of time and effort to gather. Years ago, one client decided to break this information up into little pamphlets and sell them. Now, they develop those pamphlets into little PDF pamphlets and sell them online. This has turned out to be very profitable for them and has grown each year as they continue to gather information they have to gather anyway and then get paid again and again for their efforts.

Use your website to Attract New Employees or Students

We think that you should always be looking for new employees – or, if you are a school, new students. Over the last 20 years, many companies and schools have more than paid for their website with the savings they have realized in finding new employees and students faster and easier than the competition.

Take Reservations Online

Companies and organizations can save a lot of time by posting available times for appointments online and then allowing visitors to make reservations online. It is very easy to set up what we call “soft reservations” which would allow you to post a calendar and then allow visitors to request a particular time and date they would like to make an appointment. You can then contact them via email and confirm or change the appointment.

We can also set up “hard” reservations so that when an appointment is taken online, it is reserved and confirmed and even paid for online if applicable. 

Other Applications

We could go on and on, as over the last few years we have helped companies and organizations move data back and forth and stored that data in a secure area where the companies and organizations can get to it easily and modify it as required. There are too many other applications to mention here, but there are other ways to improve a business process and use digital media to improve your sales and efficiency.

Not to mention, a website that has been turned into an asset can also serve as a hub for your company’s social media efforts, which boosts your customer engagement even further.

Change the way you think of your website. Envision your website not just as a brochure, but as a multi-dimensional business tool. Use it to enhance communication between your employees, customers and potential customers.

Convert your website today and enjoy the benefits tomorrow.

Have any questions? Contact your Triumph Representative.

 

Website Marketing Strategy

Website Marketing Strategy

So you have a website for your small business… and now you need a web site marketing strategy to pull in the traffic and drive sales.

internet-marketing-strategy

The fact is that most small business websites are barely marketed at all, and as a result pull in dismal traffic resulting in zero impact to the business.

Implementing effective website marketing strategies does take time… but it can pay off by driving sales and leads to your business with minimal sales generation costs involved. The most important thing to remember is that having a website is no guarantee that your target customers will find you… it is too easy to get lost as just one of the hundreds of millions of sites out there. Your website needs a marketing plan, just as your brick-and-mortar business (if you have one) does too.

Before you even start putting together a web site marketing strategy, think about your target customer. Where do they go online to find information about the problem your product or service is addressing? That is where your website should be visible:

* the search engines (Google is by far the most important),
* relevant online forums and blogs,
* relevant directories,
* industry websites, etc.

So, getting your website visible in those places is your goal. Make a list of the most important sites where you would like your website to be highlighted. Then, follow these web site marketing strategy tips to build free traffic to your website:
1. Search Engine Optimization

For 99% of websites, ranking highly in Google and other search engines should be the main goal of your web site marketing strategy.

Search Engine Optimization (SEO) is the process by which you make sure the search engines can find, “understand” (via keywords) and properly categorize and rank your website. That way, your website will appear in the results when a target customer searches for a term that is relevant to your product or service (your keywords).

SEO is the basics of website optimization and good website design. It is the process of making sure the words, keywords, and meta tags on your web pages match up to what prospects are searching for.

2. Search Engine Marketing

Inbound links (ie, other websites that link to your site) are one of the most critical criteria that the search engines use to determine how important your website is, and thus how high your pages will rank for your keywords. Search engine marketing is the process of acquiring quality inbound links to your website.

These links should be from key sites (often referred to as “authority” sites, or those with high Page Rank (PR)). You can do this with link exchanges, finding (free or paid) directories to list your site in, writing articles, commenting in forums and on blogs, etc.

3. Submit your Site to Directories

Do a search for relevant high-PR (authority) directories in your niche, and get your site listed there. You can find both free and paid directories – some have both options, depending on how quickly you want to get listed and whether or not your site will be highlighted in the directory.

To find directories, you can do a Google search for your main site keyword and the word “directory” or take a look at some of the general ones listed by PR.

Remember to also include the social bookmarking directory sites like StumbleUpon, Technorati, etc.

4. Include a Blog on your Website

Having a self hosted blog that is updated frequently (at least once or twice per week) is a great way to make sure the search engines keep coming back for more. You can also comment on other blogs, and where relevant link back to your website blog.
5. Participate in Relevant Forums & Groups

Join groups and forums online, and add a link to your site on your profile signature in forums frequented by your target customers. But do make sure it’s allowed in the forum rules.

6. Engage your audience via Social Media

Sign up for the various social media sites, such as Twitter, Facebook, LinkedIn, Myspace and set up a profile (with link to your website) and participate with posting, commenting, etc.

These sites can also be really useful as market research tools to learn more about what your target audience is looking for.

7. Email and Newsletter Marketing

Email marketing allows businesses to quickly reach target customers using “push” advertising. It keeps your products and services in front of prospects and also extends relationships with your existing customers. To avoid being considered spam, email marketing should only be used as part of your web site marketing strategy when the customer or prospect has opted into the correspondence, such as subscribing to a newsletter which you can make available for signup on your website.

An effective way to increase signup rates is to offer something for free (a useful booklet or ebook, for example).

8. Article Marketing

Write articles for sites such as eZineArticles.com and include links to useful resources on your website in the resources section. Also make sure you have fully completed the profile section with links to your website and/or blog also.

9. Pay Per Click Advertising

Pay Per Click is the paid search alternative (or supplement) to search engine optimization, and should be part of your web site marketing strategy plan. These are the “sponsored” results that appear in the top or right side of Google when you do a search. It is highly targeted, and more cost-effective than traditional advertising methods.

10. Press Releases

There are a number of sites available where you can publish press releases either for free or very cost-effectively. Publish a brief, well-written press release on a newsworthy topic approximately once per month for the most impact.

11. Classified Ads Posting

Depending on the nature of your product or service, you may be able to use Olx or Quickr to advertise your product or service and link back to your website. Also, advertising in niche classifieds directories that are relevant to your target segment can be an excellent web site marketing strategy.

12. Sign up Affiliates

An affiliate is another business who sells your product or service in exchange for a percentage commission, usually in the 2-30% range.

The easiest way to sign up affiliates is to list your product or service on sites like ClickBank where affiliates can automatically sign up as your affiliate and then promote your products or services through links to your site. The great thing about these sites is that they do all the affiliate tracking and commission payout for you.

It is also possible to create your own affiliate program directly on your website.

13. Video Marketing

Use sites like YouTube, Google Video, and SlideShare to post videos and/or presentations, with a link to your website.

If you use this web site marketing strategy consistently, you should see a significant increase in relevant traffic to your website, particularly from the search engines. Remember that it is important to set aside regular time to engage in these website marketing strategies: the most effect will come from regular and frequent participation to get your website in front of your target audience.

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